MKTG 3050

David Forlani
Associate Professor of Marketing & Director of the Marketing Discipline

The Business School, University of Colorado Denver

Phone: 303-556-6616
Fax: 303-556-5899
E-mail: David.Forlani@ucdenver.edu

Educational Background
David Forlani holds the Bachelor of Science degree with a major in finance from the University of Florida, the MBA degree with a focus on strategic decision making from Tulane University, and the Ph.D. degree from the University of Minnesota.

Teaching Interests
Building on his experiences running a number of small businesses, professor Forlani enjoys teaching courses that focus on the planning and implementation of marketing programs, especially as they relate to new-business creation decisions. During his tenure here at the University of Colorado he has taught at both the Graduate and Undergraduate levels in numerous programs including courses in: Concept Development, Entrepreneurship, Marketing Management, Marketing Research and Marketing Strategy.

Research Interests
David's interest in the new-business creation process has strongly influenced both his instructional preferences and academic research program. His research activities focus on understanding the impact of individual difference and contextual factors on the risk-taking behaviors of managers making new-business creation decisions. His articles have been published in the: International Marketing Review, Journal of Behavioral Decision Making, Journal of Business Venturing, Journal of Product Innovation Management, and Psychology & Marketing, among others.