Your Task

Your team of newbies is now seated around one of the tables in the War Room. Chris, the project manager for EyeSite, explains that the CEO of a very large and successful corporation is interested in having EyeSite create and manage their web site. But she won't commit until she sees proof that EyeSite can handle the job. EyeSite has created lots of web sites before, but this corporation is unique. EyeSite has nothing in their portfolio of web sites they've created that would be similar to what this Chief Executive Officer wants.

Chris tells you that your team will supply that proof. No other team is available at this time to do this critical work. EyeSite could make hundreds of thousands of dollars if your team is successful or lose the account to a competitor if you fail.

So, what will this proof be? The CEO wants to see a description the perfect web site. Chris explains that your team will search for the critical characteristics and examples of this perfect site. Then your team will create a "design grid," kind of like a chart with fill-in boxes.

Down the left side of this chart will be the four to six critical characteristics of the perfect web site. Across the top will be levels of quality, from poor to perfect. It's up to your team to fill in the boxes with descriptions of the perfect (and maybe not-so-perfect) web site. [OK, if you want to sneek a peek at what this might look like, click the "Product" button above on the left. Just be sure to come back here when you've finished peeking!]

One of the other members of the team wonders how to discover these "critical characteristics." To find out what Chris says, click on the "Background" button above on the left.

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